Reid J. Ribble


Now What? The Roofing Industry in a Post-Pandemic World

The Reid Ribble, NRCA CEO, will share about the roofing industry and the current opportunities at NRCA in a post-pandemic world. He will talk about professional certifications and how this creates a competent, sustainable and high-performing roofing industry workforce. Experienced installers who demonstrate substantial roofing skills and knowledge now can become certified by NRCA in specific roof system applications.

The Honorable Reid Ribble is NRCA’s CEO. Before becoming CEO, Reid served six years in the U.S. House of Representatives. During his tenure, he served on the Agriculture, Transportation and Infrastructure, Budget and Finance, and Foreign Affairs Committees, where he served as vice chairman of the Committee on Emerging Threats. During his time in Congress, Reid met with more than 25 heads of state and in his capacity on the Committee on Foreign Affairs traveled extensively throughout Eastern Europe and the Middle East.
Yet roofing is in his blood. For more than 30 years, Reid was the president of his own roofing company in Kaukauna, Wis. As a contractor, he volunteered countless hours serving on numerous NRCA committees and on NRCA’s board of directors. As part of his 25 years of service to the organization, Reid served as NRCA’s chairman of the board from 2005-06.

He married DeaNa, his high-school sweetheart, in 1975. They have two married children and five grandchildren.

The Post-COVID Outlook for Construction

Ken Simonson, Chief Economist, Associated General Contractors of America

The pandemic has had devastating but uneven impacts on individuals and the economy, including many segments of construction. The disparities are likely to persist as the nation recovers. What is in store for the commercial roofing industry in 2021+. COVID will continue to play a major part but so will the election and its outcome (either way). What areas of commercial construction will be growing and what will be declining? Why? What are we facing both short term and long term? Hear the outlook for various building types, regions, labor supply and materials.

Ken Simonson has been chief economist for the Associated General Contractors of America, the leading trade association for the construction industry, since 2001. He has more than 40 years of experience analyzing, advocating and communicating about economic and tax issues. Among his outside activities, he advises the Census Bureau on overhauling its construction data. He is a Fellow and past president of the National Association for Business Economics, and he is co-director of the Tax Economists Forum, a professional meeting group he co-founded in 1982.

Ken has a BA in economics from the University of Chicago, and an MA in economics from Northwestern University.


Post-Election Policy Forecast for the White House and New Congress

Craig Brightup, CEO, The Brightup Group, LLC

Election changes to Washington, DC, mean potential shifts on key issues for the roofing industry. The new Congress’s focus on workforce development could involve guest-worker visas, while White House agencies such as OSHA will continue to affect manufacturers and contractors alike. Plus, the Senate might put health care, labor law and tax bills on a fast-track by ending the filibuster. Craig Brightup, CEO, The Brightup Group LLC, will provide his analysis of the implications for SPRI members.

Craig Brightup is CEO of The Brightup Group LLC, a government relations consulting firm in Washington, DC. He’s worked with over 20 organizations since 2009, including the U.S. Chamber of Commerce, and is also a founding member of E Street Partners, a bipartisan consortium providing public policy services to corporations, associations and coalitions. Previously, he was Vice President of Government Relations for the National Roofing Contractors Association, opening its Capitol Hill office in 1990, and before that headed congressional relations for the Federal Trade Commission by appointment of President Reagan. In 2000 he was named to Fortune Small Business magazine’s POWER 30 list of “influential insiders” in our Nation’s Capital, and recently was elected President of the Washington Industrial Roundtable through 2021.

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